Runa Sports was established by CEO Richard Jakab, who has extensive experience in the media industry. The company’s goal is to support businesses within the betting ecosystem in acquiring and effectively managing sports rights
The name Runa, of Scandinavian origin, comes from the Old Norse word meaning "secret." Deeply rooted in ancient Norse culture, this name has a rich history and is still in use today, both historically and in modern times. Historically, the name Runa was linked to the runic alphabet, an ancient writing system used by the Norse and other Germanic peoples. The runes were thought to possess mystical powers and were often carved for magical inscriptions, divination, and secret communication. As a result, the name Runa came to symbolize enigma, secrecy, and hidden knowledge.